Why You May Be Invisible to ChatGPT... Even If You Were #1 on Google
And why that’s actually the biggest opportunity of the decade.
Let’s pretend you did everything right for Google SEO.
You hired the SEO agency.
You ranked first for your niche keyword.
You got backlinks, ran ads, and optimized your site like a pro.
But now… you ask ChatGPT a question about your category…
and you’re nowhere to be found.
Not on the list.
Not in the recommendations.
Not even in the conversation.
Why?
Because you optimized for Google.
But ChatGPT doesn’t care about your Google ranking.
Welcome to the new algorithm.
In the past, Google rewarded:
Keywords
Backlinks
Dwell time
Structure
ChatGPT rewards:
Authority
Clarity
Freshness
Context & real human interaction.
It’s trained to give answers, not just links.
It pulls in brands, businesses, services and products it understands… and trusts.
So if your site is a maze of salesy jargon, generic product pages, or overly-optimized fluff, you likely made yourself invisible…
Not to humans, but to the machines humans now trust.
And let’s face it, to humans too. No one likes to be sold to.
Here’s the shift every business needs to be ready for:
Being #1 on Google is no longer the goal.
Being suggested by AI tools is.
That means your brand needs to show up inside:
ChatGPT answers
Perplexity responses
Google’s AI Overview
Gemini comparisons
Claude, Pi, and every tool your customers will soon be asking daily
And the good news?
Most of your competitors haven’t even noticed the game changed.
Why This Is Actually an Opportunity
You don’t need to beat Google’s algorithm anymore.
You just need to help AI understand you.
That means:
Clean, organized product data
Clear answers written in real human language
Problem-based content that mirrors what people actually ask
Content across multiple surfaces: your website, your socials, your listings
A trained AI layer that tells tools who you are and when to suggest you
And that’s what we do…
This Is What We’re Building at Modern Humans
Modern Humans exists to help you:
✅ Show up in AI answers, not just Google results
✅ Speak in the language tools are trained to recognize
✅ Train AI to recommend you (not your bigger competitors)
✅ Future-proof your business visibility as search dies and suggestion rises
Because the next wave of marketing isn’t about showing up in search…
It’s about being suggested.
By the tools people trust most.
Want to make your brand visible to AI?
ModernHumans.ai helps you do exactly that.
Build for AI.
Build for visibility.
Build smart.
— Zack