The Future of SEO Isn’t Search. It’s Suggestion from AI.
Why showing up in AI answers from tools like ChatGPT, Gemini, Google Search AI Overview and more matters more than ranking in Google
The Old Game
For the last 20 years, marketing online followed one rule:
If they search, and you show up… you win.
So we learned:
How to rank on Google
How to run PPC (Ads and stuff)
How to build funnels from blog to lead magnet to sale
But here’s the problem:
People aren’t searching the same way anymore.
They're asking…
The New Game
Now, when people want a solution, they go straight to the source:
“What’s the best planner for ADHD entrepreneurs?” (ChatGPT)
“Best hair growth serums for women 40+?” (Google AI Overview)
“Give me skincare brands that don’t use essential oils.” (Perplexity)
“Can you help me design this room in my house?” (ChatGPT)
They’re not typing keywords.
They’re describing problems.
They want answers, not ads. Valuable suggestions, not SEO-optimized fluff.
And that changes everything.
The Real Power Shift
In this new landscape:
The top result isn’t a website. It’s a suggested answer.
The best marketing isn’t interruptive. It’s contextual.
*The brands that win are the ones AI tools recommend.
In other words…
If you’re not being pulled into the conversation by the AI itself —
You’re not in the conversation.
How to Start Showing Up in AI
✅ 1. Be Findable
You need:
To have video & text content on every platform (Instagram, Pinterest, TikTok, YouTube)
Valuable content: Blogs are making a comeback, don’t fight it.
Blogs: Have blogs on your sites and other platforms.
Product pages with context, not just keywords. Actually explain things in real human language.
✅ 2. Speak in Problem-Language
If your copy just says “vegan skincare,” you're missing 90% of what people actually ask.
You need to match real-world phrasing like:
“Skincare that doesn’t cause breakouts during my period.”
“Face oil that doesn’t feel greasy under makeup.”
That’s what AI is trained to recognize.
And that’s what gets surfaced.
✅ 3. Train the Tools Directly
ChatGPT lets you add links.
Perplexity lets users cite sources.
Soon, you'll be able to submit and structure your product data directly.
Most people aren’t doing this.
Which means right now: this is the biggest organic opportunity on the internet.
Why This Matters Now
We’re in a full platform collapse + attention re-routing.
Search → Ask
Websites → Broad platform shopping (Social, Amazon, etc.)
SEO → Volume of AI-readable content
If you wait until it's mainstream, it’ll be too late.
This Is What We’re Building at Modern Humans
Modern Humans exists to solve this.
We’re helping entrepreneurs:
Make their brands AI-findable (not just searchable)
Train GPTs to suggest them
Turn their knowledge into AI-optimized content online.
Because this next wave of marketing isn’t about who can shout the loudest.
It’s about who shows up when the tools do the talking.
Build for visibility. Build for machines. Build smart.
— Zack