Modern Humans: Why I'm Betting Everything on This
A decade in the making, the beginning of a future I wasn't expecting but am beyond excited to be on!
Hi, I’m Zack!
For the last decade, I’ve helped businesses grow with ads, funnels, strategy, and sheer force of will.
We built a 7-figure agency.
Scaled to 25 employees.
Managed over $1 billion in online ad spend.
And did it all while chasing the same dream most entrepreneurs have:
“Once we get just a little further, we’ll finally be free.”
Here’s what I learned:
Bigger team ≠ more freedom
More businesses ≠ more peace
Hustling harder ≠ more money
At some point, I realized we were just running on prettier treadmills.
The New Game
In the last 18 months, everything changed.
I started using AI… not as a toy, but as a team member.
I rebuilt systems. Cut meetings. Slimmed the team.
And suddenly, we were doing the same output, with half the stress and way more margin.
Then I asked the real question:
What if everything I built from here forward… was designed for actual freedom from day one?
No more playing the old game with new tools.
Time to design a new game entirely.
Enter: Modern Humans
Modern Humans is a company, but it’s also a mission.
We're building tools that help entrepreneurs think better, scale smarter, and reclaim their time using AI.
Less noise.
Less team bloat.
Less dopamine-draining work.
More clarity.
More leverage.
More life.
It’s SaaS. It’s a new way to build.
Why This Newsletter Exists
I created this space to inspire & encourage all entrepreneurs to us AI to build a business that gives them true freedom. The kind of freedom that helps you actually show up for your loved ones, and do things you enjoy without sacrificing growth.
You’ll get:
Tactical breakdowns of creative ways you can use AI to build.
Fun marketing ideas & growth opportunities in all niches.
Essays on founder freedom, systems, leverage, and building without burnout
If you’re here to grow something real, without losing your mind in the process… this newsletter’s for you!
What’s Next?
Every week, I’ll drop something useful here.
Sometimes a system. Sometimes a shift in perspective.
Always something that helps you build like a Modern Human, not an overworked machine.
Glad you’re here!
Let’s build it smart!
— Zack