You hired the SEO agency.
You ranked first for your niche keyword.
You got backlinks, ran ads, and optimized your site like a pro.

But now… you ask ChatGPT a question about your category…
and you’re nowhere to be found.

Not on the list.
Not in the recommendations.
Not even in the conversation.

Why?

Because you optimized for Google.

But ChatGPT doesn’t care about your Google ranking.

Welcome to the new algorithm.

In the past, Google rewarded:

• Keywords

• Backlinks

• Dwell time

• Structure

ChatGPT rewards:

• Authority

• Clarity

• Freshness

• Context & real human interaction.

It’s trained to give answers, not just links.

It pulls in brands, businesses, services and products it understands… and trusts.

So if your site is a maze of salesy jargon, generic product pages, or overly-optimized fluff, you likely made yourself invisible…

Not to humans, but to the machines humans now trust.

And let’s face it, to humans too. No one likes to be sold to.

Here’s the shift every business needs to be ready for:

Being #1 on Google is no longer the goal.
Being suggested by AI tools is.

That means your brand needs to show up inside:

• ChatGPT answers

• Perplexity responses

• Google’s AI Overview

• Gemini comparisons

• Claude, Pi, and every tool your customers will soon be asking daily

And the good news?

Most of your competitors haven’t even noticed the game changed.

Why This Is Actually an Opportunity

You don’t need to beat Google’s algorithm anymore.

You just need to help AI understand you.

That means:

• Clean, organized product data

• Clear answers written in real human language

• Problem-based content that mirrors what people actually ask

• Content across multiple surfaces: your website, your socials, your listings

• A trained AI layer that tells tools who you are and when to suggest you

And that’s what we do…

This Is What We’re Building at Modern Humans

Modern Humans exists to help you:

✅ Show up in AI answers, not just Google results
✅ Speak in the language tools are trained to recognize
✅ Train AI to recommend you (not your bigger competitors)
✅ Future-proof your business visibility as search dies and suggestion rises

Because the next wave of marketing isn’t about showing up in search…

It’s about being suggested.

By the tools people trust most.

Want to make your brand visible to AI?

ModernHumans.ai helps you do exactly that.

Build for AI.
Build for visibility.
Build smart.

— Zack

For the last 20 years, marketing online followed one rule:

If they search, and you show up… you win.

So we learned:

• How to rank on Google

• How to run PPC (Ads and stuff)

• How to build funnels from blog to lead magnet to sale

But here’s the problem:

People aren’t searching the same way anymore.
They're asking…

The New Game

Now, when people want a solution, they go straight to the source:

• “What’s the best planner for ADHD entrepreneurs?” (ChatGPT)

• “Best hair growth serums for women 40+?” (Google AI Overview)

• “Give me skincare brands that don’t use essential oils.” (Perplexity)

• “Can you help me design this room in my house?” (ChatGPT)

They’re not typing keywords.

They’re describing problems.

They want answers, not ads. Valuable suggestions, not SEO-optimized fluff.

And that changes everything.

The Real Power Shift

In this new landscape:

• The top result isn’t a website. It’s a suggested answer.

• The best marketing isn’t interruptive. It’s contextual.

• *The brands that win are the ones AI tools recommend.

In other words…

If you’re not being pulled into the conversation by the AI itself —
You’re not in the conversation.

How to Start Showing Up in AI

✅ 1. Be Findable

You need:

• To have video & text content on every platform (Instagram, Pinterest, TikTok, YouTube)

• Valuable content: Blogs are making a comeback, don’t fight it.

• Blogs: Have blogs on your sites and other platforms.

• Product pages with context, not just keywords. Actually explain things in real human language.

✅ 2. Speak in Problem-Language

If your copy just says “vegan skincare,” you're missing 90% of what people actually ask.
You need to match real-world phrasing like:

“Skincare that doesn’t cause breakouts during my period.”
“Face oil that doesn’t feel greasy under makeup.”

That’s what AI is trained to recognize.

And that’s what gets surfaced.

✅ 3. Train the Tools Directly

ChatGPT lets you add links.

Perplexity lets users cite sources.

Soon, you'll be able to submit and structure your product data directly.

Most people aren’t doing this.

Which means right now: this is the biggest organic opportunity on the internet.

Why This Matters Now

We’re in a full platform collapse + attention re-routing.

Search → Ask
Websites → Broad platform shopping (Social, Amazon, etc.)
SEO → Volume of AI-readable content

If you wait until it's mainstream, it’ll be too late.

This Is What We’re Building at Modern Humans

Modern Humans exists to solve this.

We’re helping entrepreneurs:

• Make their brands AI-findable (not just searchable)

• Train GPTs to suggest them

• Turn their knowledge into AI-optimized content online.

Because this next wave of marketing isn’t about who can shout the loudest.

It’s about who shows up when the tools do the talking.

Build for visibility. Build for machines. Build smart.

— Zack

For the last decade, I’ve helped businesses grow with ads, funnels, strategy, and sheer force of will.

We built a 7-figure agency.

Scaled to 25 employees.

Managed over $1 billion in online ad spend.

And did it all while chasing the same dream most entrepreneurs have:

“Once we get just a little further, we’ll finally be free.”

Here’s what I learned:

• Bigger team ≠ more freedom

• More businesses ≠ more peace

• Hustling harder ≠ more money

At some point, I realized we were just running on prettier treadmills.

The New Game

In the last 18 months, everything changed.

I started using AI… not as a toy, but as a team member.

I rebuilt systems. Cut meetings. Slimmed the team.

And suddenly, we were doing the same output, with half the stress and way more margin.

Then I asked the real question:

What if everything I built from here forward… was designed for actual freedom from day one?

No more playing the old game with new tools.

Time to design a new game entirely.

Enter: Modern Humans

Modern Humans is a company, but it’s also a mission.

We're building tools that help entrepreneurs think better, scale smarter, and reclaim their time using AI.

Less noise.
Less team bloat.
Less dopamine-draining work.

More clarity.
More leverage.
More life.

It’s SaaS. It’s a new way to build.

Why This Newsletter Exists

I created this space to inspire & encourage all entrepreneurs to us AI to build a business that gives them true freedom. The kind of freedom that helps you actually show up for your loved ones, and do things you enjoy without sacrificing growth.

You’ll get:

• Tactical breakdowns of creative ways you can use AI to build.

• Fun marketing ideas & growth opportunities in all niches.

• Essays on founder freedom, systems, leverage, and building without burnout

If you’re here to grow something real, without losing your mind in the process… this newsletter’s for you!

What’s Next?

Every week, I’ll drop something useful here.

Sometimes a system. Sometimes a shift in perspective.

Always something that helps you build like a Modern Human, not an overworked machine.

Glad you’re here!

Let’s build it smart!

— Zack

Subscribe now